Indian Makeup Brands
Indian Makeup

Top 5 Indian Makeup Brands that are “Killing it”!

With the increasing demand in the Indian market for quality makeup products, We see a lot of Indian brands coming forward in the past few years. For the longest time, we rarely had some quality Indian makeup brands in the market. But with the increasing support for indigenous brands, We appreciate small startups that have been working on innovating quality products in India. It was very difficult to find suitable products for Indian Skin tones with foreign brands earlier. But our homegrown brands are trying their best to bring out the products specially curated for Indian Beauties.

Here is our list of Indian makeup brands that you should definitely think of giving a try!-

  1. FAE beauty

Fae beauty believes in curating beauty products for everyone. They believe that makeup is for all genders. FAE Beauty is an acronym for Free and Equal. Karishma Kewalramani, the founder of FAE Beauty, believes that makeup should not be restricted to any gender or community. 

FAE Beauty is a “slow beauty” brand and plans on rolling out only quality products in their collection. You will not see this brand releasing products every other week like other fast-paced brands. /this also ensures that proper R & D is being done while making a product.

 

They have launched two products so far consisting –

  • Buildable Matte LipsticksTheir buildable matte lipsticks are formulated to adapt to every skin tone on application. These lipsticks give sheer to bold color payoff. You can adjust desired color payoff by swiping the lip color more than once on your lips.

 

Key highlights-

    • Comes in 5 color
    • Can be used as eye and cheek tint
    • Fragrance-free
    • Vegan, paraben-free and cruelty-free

 

View this post on Instagram

 

A post shared by FAE BEAUTY (@faebeautyofficial)

  • BRASH – BR(OW) + L(ASH)Brash is one of our favorite products from the list. It is a multi-purpose product that can be used as mascara, eye-brow setting gel, Hair-filler, and for setting a beard. Isn’t it amazing? Brash is a buildable product – this means you can adjust the look you want by building up the application of the product.

 

Key highlights-

    • Comes in 3 colors- Jet Black, Charcoal Black, and Dark brown
    • Priced at Rs. 750/-
    • Can be used in multiple ways
    • Fragrance-free
    • Vegan, paraben-free and cruelty-free

 

View this post on Instagram

 

A post shared by FAE BEAUTY (@faebeautyofficial)

Shop here : https://www.faebeauty.in/

2. Daughter earth

Daughter Earth as a brand believes in methodology to create products that are a confluence of advanced science and ancient Ayurveda. The brand creates the best formulas through scientific research and plant-based bioactive while being conscious and ethical at the grassroots. Products are paraben and sulfate-free and PETA approved for being cruelty-free and Vegan.


Top recommendations from Daughter Earth-

  • Lip and Cheek Tint – These lip balms are 100% vegan and enriched with Vitamin E that gives your cheeks and lips a flushed look. It contains grape seed oil. These lip & cheek tints come in tiny lip balm tub packaging which is quite travel-friendly and consumes less space.

 

Key highlights-

    • Comes in 9 shades
    • Priced at Rs. 975 for 4.5 gms of product
    • PETA-approved, clinically tested, and non-toxic

 

  • AHA BHA PHA Exfoliating cleanserThis is a chemical exfoliating cleanser from Daughter earth that removes dead skin cells and impurities from the skin. It has an oil-free formula that is suitable for all skin types.

 

Key highlights-

    • Priced at Rs. 875/- for 100 ml of product
    • PETA-approved, clinically tested, and non-toxic

Shop here : Amazon

3. Sery cosmetics

Sery cosmetics started in 2019 and mark itself as a brand for millennials. The brand is directed towards product requirements for a woman who is constantly on the move. The product line has a very classic black packaging with white lettering on it. Also, products are designed into stick packaging so that products aren’t bulky to carry and look classy while using.

 

View this post on Instagram

 

A post shared by SÉRY (@serycosmetics)

Top recommendations will be-

 

  • Pout ‘N’ Shine Lip TintThese are the fun flavored lip balms that give moisture and tint to your lips. These tints claim to improve your lip color on the regular application as well.

Key highlights-

    • Priced at Rs 375/- 
    • Available in 6 shades
    • Portable and precise, easy to apply and on-the-move
    • High shine voluminous formula
    • Cruelty-free and paraben-free 
  • FlashLite Blusher StickThese blush sticks are great to use when you stay on the go and want something that can just be thrown in your purse. It’s a cream-based product and has stick packaging which makes it very convenient to use. Also, the product doesn’t break and shatters easily like other pan products.

Key highlights-

    • Priced at Rs. 649/-
    • Available in 3 colors
    • Smooth texture
    • Portable
    • Cruelty-free and paraben-free

 

  • XpressLash Volumizing Mascara – This mascara from Sery cosmetics gives your lashes a volumizing and lengthening effect. The bristles of the mascara brush amplify your lashes and without clumping them.

Key highlights-

    • Priced at Rs. 450/-
    • Lengthening and curling effect
    • Long-lasting, water-resistant formula
    • Portable
    • Cruelty-free and paraben-free

Shop here : Amazon

4. Kay Beauty

Kay beauty was launched by Bollywood’s actress Katrina Kaif in the year 2019. The product line aims to bring quality makeup that is suitable for Indian consumers. You can find great quality products at an affordable price from Kay beauty range. 

 

View this post on Instagram

 

A post shared by Kay Beauty By Katrina (@kaybykatrina)

Top recommendations-

  • Kay Beauty Hydrating Foundation

Reasons to buy-

    • Hydrating Foundation gives your skin a dewy look
    • Comes in beautiful glass packaging
    • Over 20 shades in the range
    • Perfect for all skin types
  • Kay Beauty Matte Blush

Reasons to buy-

    • Good variety of blushes
    • Natural finish
    • Great color payoff
  • Kay Beauty Matteinee Lipstick

Reasons to buy-

    • Comes in 24 shades
    • Hydrated and nourished your lips
    • Great longevity

Read more here – https://thatdopemakeup.com/kay-beauty-top-7-picks-from-kay-beauty/

Shop here- Nykaa

5. Nykaa Cosmetics

Nykaa started as a one-stop beauty destination for the ever-growing beauty community and started launching its own line of beauty products with the name “Nykaa Cosmetics” in 2016. They have expanded as a brand to offer a vast range of products from Makeup, skincare, and the latest launches consisting of haircare as well.

 

View this post on Instagram

 

A post shared by Nykaa Beauty (@nykaabeauty)

Top recommendations-

  • Nykaa So Creme! Creamy Matte Lipstick

Reasons to buy-

    • Creamy matte formula
    • One stroke application
    • Comfortable to wear
    • Priced at Rs 299/- (Affordable)
    • Wide shade variety

 

  • Nykaa Cosmetics SkinShield Anti-Pollution Matte Foundation

Reasons to buy-

    • Wide shade range
    • Satin – matte finish
    • Suitable for oily skin type
  • Nykaa Matte To Last! Liquid Lipstick

Reasons to buy-

    • Amazing color payoff
    • Suitable for all Indian SKin tones
    • Matte – Finish

Read more about Nykaa Cosmetics here – https://thatdopemakeup.com/nykaa-cosmetics-top-5-products-you-should-try-from-nykaa-cosmetics/

Shop here- Nykaa

Hope you liked this article on Indian makeup brands available in the market. Let us know in the comments section what you’ll like to read next and we’ll get our team on it. Don’t forget to comment and share!

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